[Event Report] The 1st "KISHUN AUCTION" Officially Opens!
The 1st "KISHUN AUCTION" Officially Opens!
Over 5,000 gemstones traded in just 6 hours, recording a staggering 96.7% closing rate!
On Tuesday, April 28, 2026, KISHUN.Inc marked a new milestone with the grand opening of "KISHUN AUCTION," an exclusive, members-only marketplace. On the same day, a press event and the momentous first auction were held. Here is an overview of the day's excitement.
■ Designing a "New Sourcing Structure" for the Jewelry Industry: A Grand Ribbon-Cutting Ceremony
The press event began with an opening declaration by Project Manager Ryoya Maezawa, followed by a speech from President and CEO Shun Tsuji. Addressing the current market environment and future outlook, Tsuji expressed his firm determination:
"Compared to its golden era, the scale of the jewelry market has changed significantly (contracted). However, I do not see this as a decline of the industry. By redefining value through reuse, we aim to reintroduce the quality, distribution systems, and reliability cultivated in Japan back to the global stage."
Following this powerful message, a glamorous ribbon-cutting ceremony was held alongside representatives from partner companies, officially ushering in a new era for the marketplace.
■ Over 5,000 Items Sold! An Overwhelming Energy That Shook the Market
Since the COVID-19 pandemic, highly convenient online auctions have become the mainstream. In response, KISHUN AUCTION adopted a hybrid format that fuses the "convenience of online trading" with the "passion and realism of live, on-site bidding."
At the live bidding venue, while the emcee's witty banter brought smiles to the crowd, the atmosphere quickly shifted to intense excitement as buyers vied for targeted gemstones. Bids of "250,000!" and "300,000!" flew back and forth without a moment's pause, filling the room with a unique tension and fervor. As the event progressed, the energy reached a crescendo. In just six hours, over 5,000 gemstones changed hands, achieving a staggering closing rate of 96.7%.
■ The Future Envisioned by KISHUN AUCTION
KISHUN has previously exhibited at trade shows worldwide, including in Hong Kong, Dubai, and Las Vegas. Through these experiences, we listened closely to customers who faced challenges such as being unable to make purchases due to distance or overcrowding. Driven by a strong desire to "provide a fair and optimal trading platform for all customers," we established KISHUN AUCTION.
Where diverse people and products come together to shape a new market—guided by our new logo and philosophy, "Discover The Beginning," we will leverage digital technology to construct an innovative distribution channel while upholding the high quality and trust that Japan has carefully built.
We would like to express our deepest gratitude to all the buyers who participated and bid, as well as to everyone involved, for making this inaugural event an overwhelming success.
Corporate Information
Company Name: KISHUN.Inc
Representative: Shun Tsuji, President and CEO
Established: July 7, 2015
Capital: 10,000,000 JPY
Number of Employees: 262 (as of June 2025)
Business Description: Purchasing of colored stones, diamonds, and precious metals; jewelry processing and remodeling; polishing and recutting of colored stones; sales, import, and export.
Over 5,000 gemstones traded in just 6 hours, recording a staggering 96.7% closing rate!
On Tuesday, April 28, 2026, KISHUN.Inc marked a new milestone with the grand opening of "KISHUN AUCTION," an exclusive, members-only marketplace. On the same day, a press event and the momentous first auction were held. Here is an overview of the day's excitement.
■ Designing a "New Sourcing Structure" for the Jewelry Industry: A Grand Ribbon-Cutting Ceremony
The press event began with an opening declaration by Project Manager Ryoya Maezawa, followed by a speech from President and CEO Shun Tsuji. Addressing the current market environment and future outlook, Tsuji expressed his firm determination:
"Compared to its golden era, the scale of the jewelry market has changed significantly (contracted). However, I do not see this as a decline of the industry. By redefining value through reuse, we aim to reintroduce the quality, distribution systems, and reliability cultivated in Japan back to the global stage."
Following this powerful message, a glamorous ribbon-cutting ceremony was held alongside representatives from partner companies, officially ushering in a new era for the marketplace.
■ Over 5,000 Items Sold! An Overwhelming Energy That Shook the Market
Since the COVID-19 pandemic, highly convenient online auctions have become the mainstream. In response, KISHUN AUCTION adopted a hybrid format that fuses the "convenience of online trading" with the "passion and realism of live, on-site bidding."
At the live bidding venue, while the emcee's witty banter brought smiles to the crowd, the atmosphere quickly shifted to intense excitement as buyers vied for targeted gemstones. Bids of "250,000!" and "300,000!" flew back and forth without a moment's pause, filling the room with a unique tension and fervor. As the event progressed, the energy reached a crescendo. In just six hours, over 5,000 gemstones changed hands, achieving a staggering closing rate of 96.7%.
■ The Future Envisioned by KISHUN AUCTION
KISHUN has previously exhibited at trade shows worldwide, including in Hong Kong, Dubai, and Las Vegas. Through these experiences, we listened closely to customers who faced challenges such as being unable to make purchases due to distance or overcrowding. Driven by a strong desire to "provide a fair and optimal trading platform for all customers," we established KISHUN AUCTION.
Where diverse people and products come together to shape a new market—guided by our new logo and philosophy, "Discover The Beginning," we will leverage digital technology to construct an innovative distribution channel while upholding the high quality and trust that Japan has carefully built.
We would like to express our deepest gratitude to all the buyers who participated and bid, as well as to everyone involved, for making this inaugural event an overwhelming success.
Corporate Information
Company Name: KISHUN.Inc
Representative: Shun Tsuji, President and CEO
Established: July 7, 2015
Capital: 10,000,000 JPY
Number of Employees: 262 (as of June 2025)
Business Description: Purchasing of colored stones, diamonds, and precious metals; jewelry processing and remodeling; polishing and recutting of colored stones; sales, import, and export.